Sporadic Notes on Flow and Marketing Attribution

I've been working in Salesforce Flow...a lot. I am a novice but have really enjoyed learning about software development best practices through a point-and-click tool. My use case has been the very simple (sarcasm) marketing problem of attribution. We send out emails with the call to action to donate. We segment our audiences based on … Continue reading Sporadic Notes on Flow and Marketing Attribution

Reflections on Gratitude, Healing, and Privilege

It's Thanksgiving, a holiday with controversial roots, marinated in colonialism and violence. On the flip side, today has me reflecting on gratitude and how gratitude helps change the brain, heal trauma, and even fight capitalism. Earlier this year, I went through something traumatic in my personal life, and the trauma was multiplied by the pandemic. … Continue reading Reflections on Gratitude, Healing, and Privilege

Progress Not Perfection, and Some Musings on Where This Blog Might Go

When I started this blog I decided to try writing every day for 30 days. I missed Sunday the 15th because I was out exploring a museum with friends and then on various virtual hangouts. Then I delved into a new knitting project, a hat for my best friend. This was all time well-spent I … Continue reading Progress Not Perfection, and Some Musings on Where This Blog Might Go

Mobile Giving: An Intro

Today's topic is mobile giving. Mobile giving is an important tool for a nonprofit organization's individual giving strategy. According to this article at Nonprofit Source: 25% of donors complete their donations on mobile devices51% of people who visit a nonprofit's website do so from a mobile device etc. Mobile giving can be separated into a … Continue reading Mobile Giving: An Intro