Lula Lu Bra Company Ad Campaign (spec)

Background

During Summer 2013 I took Creative Ad Writing on Mediabistro with Kim Taylor. We chose a brand and created an advertising campaign for the company. Here is some of my work.

Lula Lu is a petite bra company. A niche product, its users do not mind their small size and want to feel comfortable in their skin.

Taglines

  • Good things. Small packages.
  • Little intimates.
  • Embrace your size.

Print ad

small packages-01

Coffee sleeve

Lalacoffesleeve-01

Billboard

fittinglulu

Designs by Alex Dreyfuss

Published by Melanie T. (she/her)

I am le tired, anyone else? Jersey girl born and bred. Lover of data science and cats. I'm an autumn. :')

Published